granola pantip: นี่คือโพสต์ที่เกี่ยวข้องกับหัวข้อนี้
Brunchtime Co is looking to change the way Thais think about the most important meal of the day.
Multi-grain Diamond Grains products on display. Photos by PAWAT LAOPAISARNTAKSIN
The overall market for breakfast cereal now exceeds 2 billion baht, and Thai granola brand Diamond Grains is confident it can compete with international brands after getting a strong response from local consumers.
The brand was founded by the chief executives of Brunchtime Co, Chanisara “Oun” and Wuthikarn “Pax” Wongdeeprasith. The newlywed team make 19 flavours of granola products, including instant congee, overnight cereal and malt flake.
“Diamond Grains is Thailand’s first clean granola product with no preservatives,” said Mrs Chanisara, 25, adding that other Brunchtime products give wheat, sugar and monosodium glutamate a pass.
“We have positioned our offerings as healthy lifestyle products for consumers,” she said. “Diamond Grains can solve a number of health problems, for example, constipation.”
According to Euromonitor International, the market research provider, breakfast cereals include ready-to-eat and hot cereal varieties.
Muesli and granola are a subcategory, with related products involving a mixture of rolled oats, nuts and dried fruits, usually eaten with milk or yoghurt.
Crispy muesli is also included in the category, as well as mixtures of oats and cereal cluster products.
Leading global brands include Mueslix (Kellogg), Alpen (Weetabix), Quaker 100% Natural (PepsiCo), Vitalis (Oetker-Gruppe) and Jordans (W Jordan Cereals Ltd).
From left: Brunchtime’s granola offerings come in 19 flavours, including congee; Two different preparation styles for the morning breakfast bowl.
Euromonitor reported that Thailand’s breakfast cereal market in 2017 was worth 2.048 billion baht, while the subcategory of muesli and granola contributed 274.4 million baht.
Over the past five years, breakfast cereal sales grew 17.4%, with a compound annual growth rate (CAGR) of 4.1%. Muesli and granola sales expanded by 20.2% with a CAGR of 4.7%.
Euromonitor predicts that the breakfast cereal market will grow to 2.104 billion baht in 2018, with muesli and granola accounting for 285.3 million.
The researcher also forecasts that the market until 2022 will surge by 11.8% for all breakfast cereals with a 2.8% CAGR. But muesli and granola are projected to see higher growth of 19.3% during 2018-22, with a 4.5% CAGR.
Mrs Chanisara said she first became interested in developing grain-related products when she was a 19-year-old student studying communication management at Chulalongkorn University.
“During my university life, I always came up with new, tasty cookies, bars and crackers, which were tested by my friends,” she said.
Mr Wuthikarn, 27, said he and his wife had been looking for an opportunity to start their own business.
He said Mrs Chanisara had long worked on a variety of grain products, when they discovered there were some gaps in the breakfast cereal market.
“The Thai lifestyle when it comes to breakfast often involves skipping meals or eating unhealthy dishes like deep-fried dough or grilled pork with sticky rice,” Mr Wuthikarn said. “So granola products can fill the gap in the breakfast market.”
The two chief executives of Brunchtime Co, newlyweds Chanisara (left) and Wuthikarn Wongdeeprasith, with their products.
Mrs Chanisara said that before 2013, granola was less well-known among Thai buyers and most products were imported.
Sourcing the grains locally, she worked to come up with her own recipes, as well as googling others.
“I just used an ordinary oven to make the granola and got the grains at the general market,” Mrs Chanisara said. “I lost a lot of ovens and many kilogrammes of oats until I got the right recipes, with nutty and chocolate flavours.
“Making granola is easy. But making it with no preservatives while keeping it fresh is kind of hard.”
Mr Wuthikarn said their parents gave them a 2-million-baht budget to establish Brunchtime, although the young founders first had to propose a business plan.
“Establishing the company, we had to make everything right,” he said. “We aimed to register our products with the Food and Drug Administration and [have the granola] certified.”
The couple then set up a 400-square-metre manufacturing plant on Phetkasem Road and invested in a bakery oven.
Mr Wuthikarn said larger ovens for granola must maintain a constant temperature throughout, so they have to be tailor-made.
“We have to control every aspect of production quality,” he said. “Our plant had to meet all related standards — good manufacturing practices, hazard analysis and critical control points. If we did not make everything right from the start, we would not be able to handle any business risks or catch up with rivals when the market became more aggressive.”
The company markets its products as ‘clean food’ with no preservatives or unhealthy additives.
He said the plant has been relocated to Samut Sakhon province, thanks to massive sales volume locally. The new site is 20 times larger than the previous one, spanning 8,000 sq m, including production lines and a warehouse.
Mr Wuthikarn said the company now has 20 large granola ovens, running together with one conveyor belt.
“We also invested in our vehicle fleet with five pickups and one light truck,” he said. “Chanisara is in charge of all granola recipes and production, while I handle management and logistics.”
Their business employs 100 people, while the factory makes roughly 100,000 bowls of granola a day.
According to Euromonitor, the breakfast cereal market in Thailand is being driven by busier lifestyles and increasing health awareness, which will contribute to continued growth.
This is more prominent in urban areas, where young households and working adults have to rush to work or school in the morning, in addition to Thai consumers who view breakfast as important for their health and are looking for healthier options to start the day.
Besides flavour and variety, consumers are looking for high-fibre, whole-grain, low-sugar and low-sodium options. This has led to a rise in popularity for muesli and granola products, as they are viewed as healthier meal and snack options.
Euromonitor said Thailand’s declining birth rate and rising health and wellness trend will drive sales in the segment, particularly among women.
“Manufacturers will need to offer more varieties of products that are healthier without compromising on taste,” the researcher said.
Mr Wuthikarn said Brunchtime has also witnessed this changing trend among Thai buyers, with competition in the granola market heating up.
At most department stores, there are three or four local brands, including Diamond Grains, while the rest are imported, he said.
Mrs Chanisara said the most important thing for Diamond Grains is to continue meeting consumer needs.
“Each granola flavour has come on the back of customer feedback, which is valuable data for market research,” she said. “One customer used to comment that our granola package was hard to open, because we had to keep it fresh. But now the packages can be opened more easily.”
She said that because the quality of the granola is so important, the company will not compromise on that even to increase profits by reducing margins, as it will not be a sustainable strategy in the long run.
“There are many local suppliers who, for example, provide almonds, but we choose those which are export-quality, as they maintain their good taste when baked,” Mrs Chanisara said. “Our mindset is that each person has three times a day to eat. If they eat tasteless or low-quality stuff, it can ruin their day. All three meals should entail good food, and that is true for granola.”
She said good-quality products that can serve all customers can compete with anyone, be it international or local brands.
Diamond Grains registered sales of 200 million baht in 2017, spread across e-commerce transactions, supermarkets and convenience stores nationwide.
Brunchtime also has its own pop-up stores to sell granola with plain yoghurt at point-of-purchase locations.
“We set up the small store for customers to experience our products, which they can later buy in the supermarket,” Mr Wuthikarn said.
The company has five pop-up stores in Bangkok and is looking to expand further.
The Facebook page for Diamond Grains has 804,600 followers.
Mrs Chanisara aims for Brunchtime to be a sustainable SME, and her goals extend beyond simply generating high profits.
“I just want my company to be a good one to work at,” she said. “Even though it is a small company, our staff is very important to mobilising the organisation, just as important as our customers.”
Mrs Chanisara said this will be the first year that Diamond Grains goes abroad.
“Earlier, we weren’t ready to expand abroad because we weren’t yet strong enough in the local market, but now we have a strong team and are ready,” she said. “Brunchtime is in talks with distributors in Singapore, where we expect that our granola products will soon be available. We are also looking to take part in food trade fairs.”
กราโนล่าบาร์ ทำง่าย! หอมกรุ่นทั้งบ้าน l Super Seeds Granola Bars
ทำขนมทานเองง่ายๆได้ที่บ้าน เป็น Pre Workout ก็ดี หรือ Post Workout ก็ได้ แถมกากใยสูง มีส่วนช่วยในเรื่องของระบบย่อยและการขับถ่ายได้ดีด้วยนะคะ
ขอขอบคุณเจ้าของสูตร IG : thingthinqq ที่มาร่วมเป็นผู้แต่ง DiamondGrainsCookbook กับเรานะค้า
1. Diamond Grains รส Apple Crumble (ไดมอนด์เกรนส์ รสแอปเปิ้ล ครัมเบิ้ล)
= 1 1/2 ถ้วยตวง
2. ถั่ว (อัลมอนด์,พิตาชิโอ้,วอลนัต) = 1/2 ถ้วยตวง
3. Dehydrated Cranberry แครนเบอร์รี่อบแห้ง (Diamond Grains) = 1/4 ถ้วยตวง
4. Freeze Dried Banana กล้วยฟรีซดราย (Diamond Grains) = 1 ถ้วยตวง
5. Baked Cashew Nuts เม็ดมะม่วงหิมพานต์ (Diamond Grains)
6. เมล็ดเจีย = 2 ช้อนโต๊ะ
7. เมล็ดแฟลกซ์ = 2 ช้อนโต๊ะ
8. เมเปิ้ลไซรัป (หรือน้ำผึ้ง) = 1/4 ถ้วยตวง
9. เนยถั่ว = 1/4 ถ้วยตวง
2.นำกล้วยที่ปั่นเสร็จแล้ว มาผสมรวมกับ Diamond Grains รส Apple Crumble, ถั่วทั้ง 3 ชนิด, แครนเบอร์รี่อบแห้ง, เม็ดมะม่วงหิมพานต์, เมล็ดเจีย และเมล็ดแฟลกซ์ ผสมรวมกันเข้ากัน แล้วพักไว้
3.นำเนยถั่วและเมเปิ้ลไซรัปผสมรวมกัน แล้วนำไปอุ่นในไมโครเวฟ คอยคนเรื่อยๆ ให้เป็นเนื้อเดียวกัน
5. เสร็จแล้วนำมาใส่ถาดที่ปูกระดาษไขรอไว้แล้ว และแช่เย็นไว้ ประมาณ 30 นาที 1 ชั่วโมง หรือจะทิ้งไว้นานกว่านั้นก็ได้ แล้วหั่นเป็นชิ้นขนาดพอดีคำ พร้อมเสิร์ฟค่ะ
นอกจากการดูบทความนี้แล้ว คุณยังสามารถดูข้อมูลที่เป็นประโยชน์อื่นๆ อีกมากมายที่เราให้ไว้ที่นี่: ดูเพิ่มเติม
Cùng mình làm Granola bằng chảo nhé các bạn! Rất đơn giản và dễ làm! Ngũ Cốc Dinh Dưỡng cho Mẹ Bầu!
Nguyên liệu chi tiết làm Granola:
1 cup yến mạch cán dẹp (100gr) https://shorten.asia/7FpgNdj1
1/4 cup hạnh nhân (30gr) https://shorten.asia/j41Fcrz4
1/4 cup hạt điều (30gr) https://shorten.asia/gpW7NcwU
1/8 cup hạt bí (20gr) https://shorten.asia/j3ZNGjkt
1/8 cup hạt hướng dương (20gr) https://shorten.asia/7gD1DeDV
2 tbsp dầu oliu hoặc dầu dừa https://shorten.asia/PrSCcv3M
2tbsp siro cây cao phong hoặc mật ong
Sirô cây phong: https://shp.ee/wqi2dmq
Mật ong hữu cơ: https://shorten.asia/xgRw9Yfz
1 chút muối
Cách thực hiện:
Hạnh nhân thái nhỏ để tý rang sẽ nhanh chín, nếu hạt điều bạn dùng to thì cũng nên thái đôi ra nhé (trong video mình dùng hạt điều vỡ nên ko cần thái nữa).
Đun nóng chảo, thêm dầu oliu và yến mạch vào, rang trước 23 phút cho yến mạch thơm rồi sau đó thêm hạt điều và hanh nhân vào rang cùng. Các bạn nhớ đun lửa nhỏ hoặc vừa thôi, ko hạt chứ chín mà yến mạch lại cháy mất nhé!
Mình rang đến khi thấy hạt điều hơi chuyển vàng (lúc này cả điều và hạnh nhân đều chín), thêm hạt hướng dương và hạt bí vào rang tiếp. Vẫn tiếp tục đun lửa nhỏ.
Bạn đừng lo yến mạch sẽ cháy nhé, nó ko cháy đc đâu, ngược lại sẽ rất thơm và giòn ấy. Nhưng nhớ đun lửa nhỏ vừa nhé!
Rang tầm 2p sẽ thấy hạt ví và hướng dương kêu tách tách là được, mình thêm 2 tbsp ( 2 thìa siro cây cao phong hoặc mật ong vào, đảo đều cho tất cả ngấm gia vị, thêm chút muối nữa nhé, nó sẽ đậm dà hơn, ko bị lợ đâu nha!
Lúc mới thêm siro vào, hỗn hợp sẽ bị ướt và dính, bạn tiếp tục đun nhỏ lửa và đảo đều 1 lúc là hỗn hợp sẽ săn lại, tắt bếp để nguội. Thêm 40gr nho khô vào đảo cùng sau đó cho lọ kín bảo quản, ko cần bảo quản tủ lạnh, Granola của mình cũng sẽ giòn tan nhé! Nhưng phải để lọ kín đó nha!
Một mẻ ít ít này mình sẽ ăn được 1 tuần!
Chúc các bạn làm thành công nha!
Facebook : https://www.facebook.com/Nhagaoriceho…
Cộng Đồng Eat Clean ( Ăn Sạch Sống Khỏe ) : https://www.facebook.com/groups/eatcl…
INSTAGRAM : https://www.instagram.com/nha.gao/
Shop bán hàng hữu cơ : https://shopnhagao.com/
Link Shopee : https://shopee.vn/ngocruby02
Kênh youtube nhà gạo (ASMR ) : https://www.youtube.com/channel/UCCM_bZrnirst_NKsIV1cAw Granola Organic ( Granola từ hạt và trái cây khô hữu cơ ) :https://bit.ly/3bLfKkW
Gordon Ramsay’s Granola Recipe
A deliciously simple way to start off any morning.
Gordon Ramsay’s Ultimate Fit Food/Healthy, Lean and Fit – http://po.st/REpVfP
Text him: +1 (310) 6206468
If you liked this clip check out the rest of Gordon’s channels:
Easy and Healthy Homemade Granola Recipe
Follow this recipe to learn how to make easy and healthy homemade granola. If you love granola, you need to try this easy recipe, much healthier than store bought granola. This version of granola includes pecans, almond, cranberries and sunflower seeds. But you can add other nuts and seeds to your taste.
Printable Recipe: https://www.thecookingfoodie.com/recipe/EasyandHealthyHomemadeGranolaRecipe
More Healthy Oatmeal Recipes:
Honey Oatmeal Bread: http://bit.ly/HoneyOatmealBreadYT
Healthy Oatmeal Cake: http://bit.ly/HealthyOatmealCake
Oatmeal Cookies: http://bit.ly/HealthyOatmealCookies
Banana Oatmeal Pancakes: http://bit.ly/BananaOatPancake
Banana Oatmeal Muffins: http://bit.ly/BananaOatMuffins
4 cups (360g) Rolled oats
1/2 cup (65g) Pecans
1/2 cup (55g) Slivered almonds
1/2 cup (65g) Sunflower seeds
1/2 cup (120ml) Olive oil
1/2 cup (170g) Honey/maple syrup/agave
1/2 cup (65g) Dried cranberries
1/4 teaspoon Salt
1/2 teaspoon Cinnamon
1. Preheat oven to 350F (175C). line a baking sheet with parchment paper.
2. In a large bowl mix the oats, nuts, seeds, cinnamon and alt.
3. Pour in olive oil and honey. Mix well, until all coated.
4. Spread the mixture in a thin layer on a baking sheet lined with parchment paper.
5. Bake for about 30 minutes, stirring every 810 minutes, until golden brown to your likeness.
6. Remove from oven, add cranberries and stir well. Let cool completely, then break the granola into pieces with your hands, transfer to a airtight container.
• This granola can be kept in an airtight container at room temperature for up to 2 weeks.
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